Data is key for customer-centric brands

In a Warc Best Practice paper, How to develop a customer-centric organisation, Jonathan Earle, Commercial Marketing Director at Dixons Carphone, says “customer-centric companies are data-centric companies”.

“Being customer-centric involves knowing your customers better than anyone else does coupled with a very clear raison d’être as to why you are in business. When both are in sync, the benefits multiply,” he explains.

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