Category Archives: Great Work

15 Minute Care Makeover

Claire Sweeney reprises her 60 Minute Makeover presenting role in a satirical film for the trade union Unison. The advert created by Don’t Panic aims to show how council cutbacks have led to rushed home visits without enough time to properly care for the elderly. Sweeney presents a TV challenge in which a nurse tries…

EasyJet brings a little bit of Holland to London with immersive theatre experience

By Rebecca Stewart Budget airline easyJet has created an immersive theatre experience, partnering with the Netherlands Board of Tourism and Amsterdam Airport Schiphol to bring the sights and delights of Holland to London. The stunt is part of the brand’s wider pan-European ‘Why Not’ campaign, which launched last month with the goal of getting travelers […]

Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard written entirely in Braille as it continues its efforts to better represent disability in advertising. The new ad, which follows their three TV ads featuring disabled actors,  is made of Braille – the tactile writing system used by visually-impaired people, with the dots formed of model-made Maltesers. The poster marking…