Break a habit, make a profit

Richard Shotton, eputy head of evidence at Manning Gottlieb OMD, explains the “broken escalator phenomenon”.  First described by Raymond Reynolds from the University of Birmingham, occurs because through repeated experience we’ve developed a habit that we can’t fully over-ride. It’s the same reason that when an escalator is broken, even though you know it’s not moving,…

Psssst: Your Loyalty Program Customers Aren’t More Loyal

More importantly, does it matter? According to McKinsey’s study of 55 major corporations, those with the highest focus on loyalty had the lowest increase in revenue. Metacom reports that 82% of people who join an apparel loyalty program spend the same or less after joining the program, and 87% of shoppers say they’d pick the…

15 Minute Care Makeover

Claire Sweeney reprises her 60 Minute Makeover presenting role in a satirical film for the trade union Unison. The advert created by Don’t Panic aims to show how council cutbacks have led to rushed home visits without enough time to properly care for the elderly. Sweeney presents a TV challenge in which a nurse tries…

The industry needs more Brian Enos – people who can do it all.

In Campaign today, Craig Mawdsley argues that we need more polymaths. He argues that we’ve confused experts with specialists. And that ‘Even in what should be the most broad and flexible discipline – strategic thinking – we have allowed ourselves to become data planners, comms planners, content planners, culture planners or whatever else we feel…