By Rebecca Stewart Budget airline easyJet has created an immersive theatre experience, partnering with the Netherlands Board of Tourism and Amsterdam Airport Schiphol to bring the sights and delights of Holland to London. The stunt is part of the brand’s wider pan-European ‘Why Not’ campaign, which launched last month with the goal of getting travelers […]
In honor of International Women’s Day, JWT created a provocative outdoor campaign called ‘F*** Girls’ using wordplay to the gender pay gap: 25%. Rachel Pashley, creator of JWT’s Female Tribes and Global Planner explained: “Removing 25% of anything can fundamentally change the meaning, and underpaying women confers an implicit or even explicit message to women…
This month APG’s Guest Writer is Richard Shotton – Brand Planner at Saatchi & Saatchi and author of Adliterate. This month’s theme is all about how findings from psychology can be applied to advertising. Over the next four week’s he’ll talk about Behavioural Economics, Cognitive Biases and how to get the truth out of humans.…
The moon could have it’s own data network as soon as next year. A European group of scientists has announced plans to be the first commercial company to land on the Moon, with a launch expected next year. The Berlin-based company announced it has also partnered with Vodafone to work on the first mobile data station on…
Here, Tim Harford explains Starbuck’s pricing strategy. How they use choice architecture to point customers towards their most expensive offerings and fail to even include their cheapest option on their menu. Read the full article here: Tim Harford
Nicola kemp warns that ‘the empty rhetoric of ‘work hard, play hard’ is falling out of favour – the creative industries need to flex to attract and retain the best talent, and ensure that employees can have a life outside work.’ Amelia Torode, chief strategy officer at TBWA\London, agrees explaining that advertising has always been…
With blood donation rates in decline all over the developed world, Sweden’s blood service is enlisting new technology to help push back against shortages. on initiative is when donors are sent automatic text messages telling them when their blood has actually been used. This approach helps to retain and recruit more donors by highlighting their importance and…
An MSCI study suggested companies with strong female leadership generated a return on equity of 10.1 percent per year, versus 7.4 percent for those without a critical mass of women at the top. Yet one in four Russell 3000 companies don’t have even one woman on their board, and nearly 60 percent of boards are…
Presented at the IPA Commercial Conference, Tim Williams talks about the importance of pricing and it’s impact upon our industry.
David Boyle has recently written in The Guardian, about the lack of customer service. We live in a time where people are replaced with algorithms, five-stars and never-ending dial tones. His conclusion? “This great silence, this neglect of customers, especially when anything goes wrong, is partly a byproduct of the financialisation and virtualisation of reality.…
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