Richard Huntington has written a brilliant article for Campaign, explaining how planners should enter the field of play and take control of the scrum, instead of pontificating from the sidelines. He’s created a to-do list of the year that includes: Telling the robots who’s boss Getting out of the echo chamber Stop faking it …
Amazon has changed how we shop. It brought online shopping to the masses. It gave us on-click purchasing, drones, Amazon Prime and, more recently, Amazon Go. Yesterday, Amazon announced its latest benefit for Amazon Prime members: an Amazon Prime credit card that offers 5% off every Amazon purchase, plus multiple other benefits. The Card Benefits In…
An oldie but a goodie. Way back when in 2012, Google launched Fiber in Kansas City. Selling someone Fiber if they don’t understand is difficult unless they are able to see the value of it. This is usually executed by talking about speed. Fiber is faster. But what if you’re happy with your speed, does…
A website has just been launched to showcase the work of female illustrators and promote diversity has got off to a flying start, after receiving submissions from around the world. The Women Who Draw website, which had its “soft launch” in December, crashed under the weight of more than six million page views in its…
It’s not unheard of to see spec/students films be mistaken for the real deal. It happened to John Lewis last year. This time is Adidas. This spot was created by students at Germany’s Film Academy of Baden-Württemberg and it’s been gaining much attention online. The test spot tells the story of an elderly man at…
For consumers the email address is the way to access so many of the useful things available on the web, whether that’s social media accounts, to make a purchase, to manage finances…. the list goes on. For marketers the email remains the most-used channel for reaching consumers. And DMA have recently released a piece of…
Download the Map of Modern Brand Building PDF to zoom in David J Carr has recently created a map of modern brand building in order to navigate our current, connected, ever-changing world. Despite the constant change one of our oldest concepts remains the same: the brand. Carr created a concept map, that he calls ‘only a quick…
To showcase good practise, Campaign are publishing the best case studies. Their first case study to be published is EasyJet and Havas Helia’s for triumphing in the Data Creativity category for their data-driven work on the airline’s 20th anniversary. To celebrate EasyJet’s 20th birthday they wanted to do something that involved their customers, as opposed…
2017 will bring a new set of challenges for publishers and advertisers. Internet of things is starting to become mainstream; machine learning updates are happening at an eye-popping rate, and marketers are looking to further connect their digital and retail offerings. What does this mean for us? Physical and digital worlds collide Customer identity…
Constantly Raise the Bar of Customer Experience Don’t get lost in buzzwords and useless data, focus on the one thing that matters: your customer. Do their Homework: Instore Execution and Internationalization Deliver your brand at every opportunity, every touch point counts. The quality of your website experience needs to be equal to the…
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