Richard Shotton, eputy head of evidence at Manning Gottlieb OMD, explains the “broken escalator phenomenon”. First described by Raymond Reynolds from the University of Birmingham, occurs because through repeated experience we’ve developed a habit that we can’t fully over-ride. It’s the same reason that when an escalator is broken, even though you know it’s not moving,…
More importantly, does it matter? According to McKinsey’s study of 55 major corporations, those with the highest focus on loyalty had the lowest increase in revenue. Metacom reports that 82% of people who join an apparel loyalty program spend the same or less after joining the program, and 87% of shoppers say they’d pick the…
Claire Sweeney reprises her 60 Minute Makeover presenting role in a satirical film for the trade union Unison. The advert created by Don’t Panic aims to show how council cutbacks have led to rushed home visits without enough time to properly care for the elderly. Sweeney presents a TV challenge in which a nurse tries…
In Campaign today, Craig Mawdsley argues that we need more polymaths. He argues that we’ve confused experts with specialists. And that ‘Even in what should be the most broad and flexible discipline – strategic thinking – we have allowed ourselves to become data planners, comms planners, content planners, culture planners or whatever else we feel…
By Rebecca Stewart Budget airline easyJet has created an immersive theatre experience, partnering with the Netherlands Board of Tourism and Amsterdam Airport Schiphol to bring the sights and delights of Holland to London. The stunt is part of the brand’s wider pan-European ‘Why Not’ campaign, which launched last month with the goal of getting travelers […]
In honor of International Women’s Day, JWT created a provocative outdoor campaign called ‘F*** Girls’ using wordplay to the gender pay gap: 25%. Rachel Pashley, creator of JWT’s Female Tribes and Global Planner explained: “Removing 25% of anything can fundamentally change the meaning, and underpaying women confers an implicit or even explicit message to women…
This month APG’s Guest Writer is Richard Shotton – Brand Planner at Saatchi & Saatchi and author of Adliterate. This month’s theme is all about how findings from psychology can be applied to advertising. Over the next four week’s he’ll talk about Behavioural Economics, Cognitive Biases and how to get the truth out of humans.…
The moon could have it’s own data network as soon as next year. A European group of scientists has announced plans to be the first commercial company to land on the Moon, with a launch expected next year. The Berlin-based company announced it has also partnered with Vodafone to work on the first mobile data station on…
Here, Tim Harford explains Starbuck’s pricing strategy. How they use choice architecture to point customers towards their most expensive offerings and fail to even include their cheapest option on their menu. Read the full article here: Tim Harford
Nicola kemp warns that ‘the empty rhetoric of ‘work hard, play hard’ is falling out of favour – the creative industries need to flex to attract and retain the best talent, and ensure that employees can have a life outside work.’ Amelia Torode, chief strategy officer at TBWA\London, agrees explaining that advertising has always been…
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