Instagramming food in the 18th Century, latest work by Acne for IKEA

The amount of studies dedicated to our need for self verification and fulfilment on social media are endless. IKEA’s latest campaign created by Acne, ‘Let’s Relax’ takes a jab at our compulsion to socialise and compete is no longer limited to social occasions. It’s invaded our homes, our dinner times. This execution reveals the problem…