Category Archives: Interesting

The industry needs more Brian Enos – people who can do it all.

In Campaign today, Craig Mawdsley argues that we need more polymaths. He argues that we’ve confused experts with specialists. And that ‘Even in what should be the most broad and flexible discipline – strategic thinking – we have allowed ourselves to become data planners, comms planners, content planners, culture planners or whatever else we feel…

How findings from psychology can be applied to advertising by Richard Shotton

This month APG’s Guest Writer is Richard Shotton – Brand Planner at Saatchi & Saatchi and author of Adliterate. This month’s theme is all about how findings from psychology can be applied to advertising. Over the next four week’s he’ll talk about Behavioural Economics, Cognitive Biases and how to get the truth out of humans.…

Mobile data on the moon

The moon could have it’s own data network as soon as next year. A European group of scientists has announced plans to be the first commercial company to land on the Moon, with a launch expected next year. The Berlin-based company announced it has also partnered with Vodafone to work on the first mobile data station on…

Starbucks economics

Here, Tim Harford explains Starbuck’s pricing strategy. How they use choice architecture to point customers towards their most expensive offerings and fail to even include their cheapest option on their menu. Read the full article here: Tim Harford

In the ad industry, is there such thing as a work-life balance?

Nicola kemp warns that ‘the empty rhetoric of ‘work hard, play hard’ is falling out of favour – the creative industries need to flex to attract and retain the best talent, and ensure that employees can have a life outside work.’ Amelia Torode, chief strategy officer at TBWA\London, agrees explaining that advertising has always been…

How nudge theory got people to give blood

With blood donation rates in decline all over the developed world, Sweden’s blood service is enlisting new technology to help push back against shortages. on initiative is when donors are sent automatic text messages telling them when their blood has actually been used. This approach helps to retain and recruit more donors by highlighting their importance and…

Data is key for customer-centric brands

In a Warc Best Practice paper, How to develop a customer-centric organisation, Jonathan Earle, Commercial Marketing Director at Dixons Carphone, says “customer-centric companies are data-centric companies”. “Being customer-centric involves knowing your customers better than anyone else does coupled with a very clear raison d’être as to why you are in business. When both are in…