Reebok’s current campaign line is ‘Be More Human’. What’s one of the most defining factors about being human? Humans aren’t perfect. Today, society demands perfection. The endless strive for perfection is one of the reasons why the majority of American’s are addicted to prescription drugs, why we, as a people, suffer from eating disorders along…
MEET A MUSLIM. It’s a shame when a person introduces herself as “a human” and it actually seems necessary. But when you’re a Muslim, and people define you based on your religion, that’s just part of your reality. A video, titled “Meet a Muslim,” has just been launched to mitigate some of the fear and…
CHEAP AS CHIPS. IKEA is cheap. It’s good, but most of all it’s cheap. Afterall that’s what it’s business model is based on. It’s flat packed because that lowers the cost for the customer. The products are in a glorified warehouse where products are found through self service. All of which keep the cost down.…
WELCOME TO THE NEW WORLD COLUMBUS. Subway. The original ‘build your own’ company. It came long before the customer trends of customisaiton and personalistion and I imagine it’ll continue to live on long after. How do you continue to talk to customers about a product that you haven’t changed – a USP that your product…
PERSUASION TACTICS. Class A Marketing is a new website that analyses the text messages that drug dealers send to their potential clients and discerns what recognised advertising techniques they employ. The project was the brain child of art director Georgi Georgiev who overheard his friends laughing about a text message one evening and decided to…
RUN IT OFF. The foundation of many athletic brands is that people exercise as a form of self bettering – to make them a better athlete. However, this is a generalised assumption. I’m sure this is true for the majority, but I’m sure I’m not alone when I say, I exercise to stay in good…
SUN BURN. South Africa has one of the highest rates of skin cancer. Kids are the most vulnerable – they love playing in the sea, but they hate putting sun cream on. Despite their parents best efforts. To combat this, Nivea launched a slip and slide (complete with sun cream ‘mist’) that after the kids…
IKEA has become the first retailer to feature ‘real people’ in its show rooms, creating the world’s most innovative photo gallery in which everyday photo frames have been replaced by photography of the Great British public’s Wonderful Everyday. Populating hundreds of photo frames in stores across the UK and Ireland, customers are literally becoming part…
By Yoon Sann Wong, IKEA Taiwan has come up with a design concept for dining tables that forces people to stop using their mobile phones during mealtime. The idea involves the hotpot–a culinary specialty commonly enjoyed across multiple Asian countries and that is eaten in groups. In order to cook the food in the pot,…
BOY BANDS. If I tried to sell you the Samsung Galaxy 7 by explaining it’s full integration of devices Samsung including the S7 Edge, the Gear 360 camera and the Gear VR headset, you’d do one of three things: 1) Stop listening, 2) Tell me to stop talking or 3) Slap me round the face.…
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