Kinder Surprise – it’s a chocolate egg with a tiny surprise toy inside.
Some might argue that they toy isn’t that great – it’s too small, you only get one and you don’t know what you’re getting. Which means it might be a tricky treat to sell.
The creative solution? Frame the small toy, that arguably isn’t that great, in a way that kids will have to use their imagination when they play with it, to make the toy great. Sorted.