The&Partnership’s Rapier has won Habitat’s customer management account following a pitch. Rapier has been tasked with the creation of a customer database, new customer segmentation and the development of a data-driven ECRM programme, using all available data sources from Habitat stores and online. Habitat managing director Clare Asken says: “The Habitat brand is all about…
Scientists have created an “atlas of the brain” that reveals how the meanings of words are arranged across different regions of the organ. Like a colourful quilt laid over the cortex, the atlas displays in rainbow hues how individual words and the concepts they convey can be grouped together in clumps of white matter. Full…
Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy — and our own self-awareness.
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