Category Archives: Interesting

Rapier wins Habitat customer account

The&Partnership’s Rapier has won Habitat’s customer management account following a pitch. Rapier has been tasked with the creation of a customer database, new customer segmentation and the development of a data-driven ECRM programme, using all available data sources from Habitat stores and online. Habitat managing director Clare Asken says: “The Habitat brand is all about…

The riddle of experience vs. memory

Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy — and our own self-awareness.