An oldie but a goodie. Way back when in 2012, Google launched Fiber in Kansas City. Selling someone Fiber if they don’t understand is difficult unless they are able to see the value of it. This is usually executed by talking about speed. Fiber is faster. But what if you’re happy with your speed, does…
For consumers the email address is the way to access so many of the useful things available on the web, whether that’s social media accounts, to make a purchase, to manage finances…. the list goes on. For marketers the email remains the most-used channel for reaching consumers. And DMA have recently released a piece of…
Download the Map of Modern Brand Building PDF to zoom in David J Carr has recently created a map of modern brand building in order to navigate our current, connected, ever-changing world. Despite the constant change one of our oldest concepts remains the same: the brand. Carr created a concept map, that he calls ‘only a quick…
To showcase good practise, Campaign are publishing the best case studies. Their first case study to be published is EasyJet and Havas Helia’s for triumphing in the Data Creativity category for their data-driven work on the airline’s 20th anniversary. To celebrate EasyJet’s 20th birthday they wanted to do something that involved their customers, as opposed…
2017 will bring a new set of challenges for publishers and advertisers. Internet of things is starting to become mainstream; machine learning updates are happening at an eye-popping rate, and marketers are looking to further connect their digital and retail offerings. What does this mean for us? Physical and digital worlds collide Customer identity…
Constantly Raise the Bar of Customer Experience Don’t get lost in buzzwords and useless data, focus on the one thing that matters: your customer. Do their Homework: Instore Execution and Internationalization Deliver your brand at every opportunity, every touch point counts. The quality of your website experience needs to be equal to the…
The world’s population will grow to 9 billion over the next 50 years — and only by raising the living standards of the poorest can we check population growth. This is the paradoxical answer that Hans Rosling unveils at TED@Cannes using colorful new data display technology (you’ll see). Read the original article here: TEDTalks
By Elspeth Reeve Millennials are the “ME ME ME GENERATION,” writes Joel Stein for Time magazine’s new cover story out today — which makes him only the latest culture writer in the last century or so to declare the youth self-obsessed little monsters. Elspeth Reeve’s argues that every generation has been the ‘me generation’. Baby Boomers were the…
Tham Khai Meng for The Straits Times, talks about how Doomsday scenarios are aplenty these days and that he thinks it’ll be the storytellers that save the day. He remains optimistic despite the popularity of being a Doomsdayer – he reckons we’ve got a while to go before the fat lady sings. He came to…
Consumers in the UK appear to have been spending in the shops this Christmas, despite their pessimism over the economy and uncertainty over their own financial circumstances, according to the latest GfK Consumer Confidence Index. The overall index rose one point in December to -7, driven by a seven-point jump in the major purchase index…
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