From 1935 until the early 40s, the project produced 35,000 poster designs created by scores of unemployed artists who were kept alive and working with government stipends. But eventually, the political ax fell. Little has been written or said about the WPA Poster Project and the two million silk-screened posters and 35,000 original designs that…
This year Sainsbury’s, the supermarket chain, claims to have won the Christmas ad race in terms of innovation. Mike Florence, Head of Planning at the retailer’s media agency PHD, told Warc how the intention with the 2016 offering, The Greatest Gift, had been to move beyond relevance to surprise. “If you’re relevant, you might turn…
Ikea has long been known for the quirky names it gives to its products, but a new ad campaign sees these monikers get even stranger. A new ad for Ikea from Swedish ad agency Åkestam Holst sees the furniture brand’s products renamed after searches for various relationship dilemmas on Google. Titled Retail Therapy, the campaign…
Wait for it.
Not many people buy The Big Issue. This is an issue when you’d be bettering someone’s life by doing so. How do you manage to get over the stigma associated with homelessness? Address it. Look it square it in the eye and call it out. It’s not necessarily always right to call your customers out…
The apology email: The follow up email:
Our very own Alex Edwards is currently working on a piece that re-imagines photography. He’s taken photographs and repurposed them in such a way that the end result is a minimalistic illustration. Alex takes influences from post modernism and art deco but puts his own modern twist on it. The minimal use of shapes means that…
H&M has created a feminist anthem soundtracked by a classically misogynist song, for a spot meant to redefine how you think women should look, act and think, where they stand in society, etc. The ad shows various women—including actress Lauren Hutton, model Adwoa Aboah, trans actress Hari Nef, Design Army’s chief creative officer (one of…
Kinder Surprise – it’s a chocolate egg with a tiny surprise toy inside. Some might argue that they toy isn’t that great – it’s too small, you only get one and you don’t know what you’re getting. Which means it might be a tricky treat to sell. The creative solution? Frame the small toy, that…
The amount of studies dedicated to our need for self verification and fulfilment on social media are endless. IKEA’s latest campaign created by Acne, ‘Let’s Relax’ takes a jab at our compulsion to socialise and compete is no longer limited to social occasions. It’s invaded our homes, our dinner times. This execution reveals the problem…
Rapier Blog 