With blood donation rates in decline all over the developed world, Sweden’s blood service is enlisting new technology to help push back against shortages. on initiative is when donors are sent automatic text messages telling them when their blood has actually been used. This approach helps to retain and recruit more donors by highlighting their importance and…
An MSCI study suggested companies with strong female leadership generated a return on equity of 10.1 percent per year, versus 7.4 percent for those without a critical mass of women at the top. Yet one in four Russell 3000 companies don’t have even one woman on their board, and nearly 60 percent of boards are…
Presented at the IPA Commercial Conference, Tim Williams talks about the importance of pricing and it’s impact upon our industry.
David Boyle has recently written in The Guardian, about the lack of customer service. We live in a time where people are replaced with algorithms, five-stars and never-ending dial tones. His conclusion? “This great silence, this neglect of customers, especially when anything goes wrong, is partly a byproduct of the financialisation and virtualisation of reality.…
You will probably already know, but Nokia has re-released their 3310 model. And people are excited about it. The Nokia 3310 is the epitome of nostalgia. After all it was the Nokia 3310 that brought us Snake. Unfortunately though, Thomas Ricker from The Verge is here to tell us that the Nokia 3310 isn’t really…
18 Feet & Rising has created the first ever ad campaign for problem gambling charity GambleAware. The campaign titled “Voices”, is aimed at men and women aged 15-24, as this is the age group identified as most at risk for problem gambling in recent data from the Gambling Commission. The concept takes the idea of…
Paul Belford has recently written an article in Creative Review about successful designs. The full article is definitely worth and read (you can find it here: CreativeReview). But if there’s anything that you take away from this article, it’s summarised in this lovely excerpt: “It’s the subtle little details like this that can often lift a…
Created by IKEA’s Copenhagen-based innovation and design lab Space10, whose mission is to “design a better and more sustainable way of living”, The Growroom is a spherical, multi-layered garden made out of plywood, developed to encourage people in urban environments to grow their own food locally and bring some greenery to concrete jungles worldwide. The…
In a Warc Best Practice paper, How to develop a customer-centric organisation, Jonathan Earle, Commercial Marketing Director at Dixons Carphone, says “customer-centric companies are data-centric companies”. “Being customer-centric involves knowing your customers better than anyone else does coupled with a very clear raison d’être as to why you are in business. When both are in…
Working closely with Director GMUNK out of NEXUS Studios and BBH, The Mill have created the beautiful spot ‘Pure Imagination’ for the launch of Audi’s global campaign for their new ‘A5’ model.
Rapier Blog 