This month APG’s Guest Writer is Richard Shotton – Brand Planner at Saatchi & Saatchi and author of Adliterate. This month’s theme is all about how findings from psychology can be applied to advertising. Over the next four week’s he’ll talk about Behavioural Economics, Cognitive Biases and how to get the truth out of humans.
You can read all about it here.
Rapier Blog 