Nicola kemp warns that ‘the empty rhetoric of ‘work hard, play hard’ is falling out of favour – the creative industries need to flex to attract and retain the best talent, and ensure that employees can have a life outside work.’
Amelia Torode, chief strategy officer at TBWA\London, agrees explaining that advertising has always been an industry of long hours, creative chaos and tight deadlines. But where this was once balanced by ‘enormous fun’, long lunches and ‘a bit of naughtiness’ only the glorification of working long hours remains.
Read the full article here: Campaign
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