Paul Belford has recently written an article in Creative Review about successful designs. The full article is definitely worth and read (you can find it here: CreativeReview). But if there’s anything that you take away from this article, it’s summarised in this lovely excerpt:
“It’s the subtle little details like this that can often lift a really good design to greatness. It shows that the designer gives a damn and has really thought about the execution, not just blindly following some crappy brand guidelines for an easy life. And because it’s clear that the designer really cares, it subliminally suggests to the viewer that this is an interesting and important subject, worthy of attention. Which is kind of the whole point isn’t it?”
Rapier Blog 