2017 will bring a new set of challenges for publishers and advertisers. Internet of things is starting to become mainstream; machine learning updates are happening at an eye-popping rate, and marketers are looking to further connect their digital and retail offerings. What does this mean for us?
- Physical and digital worlds collide
- Customer identity becomes a marketing reality
- Data, privacy and regulation become front and center
- Addressable TV goes mainstream
To read the original article here: The Drum
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