Maltesers has launched a billboard written entirely in Braille as it continues its efforts to better represent disability in advertising.
The new ad, which follows their three TV ads featuring disabled actors, is made of Braille – the tactile writing system used by visually-impaired people, with the dots formed of model-made Maltesers. The poster marking World Braille Day will be accessible for everyone through a combination of audio description and a translation on Maltesers UK’s Facebook page.
The Braille translation reads: “Caught a fast bus once – turns out it was a fire engine.”
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