Lidl goes for the jugular of rivals with ‘Big On Quality, Lidl On Price’ campaign

Lidl has set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’ as it seeks to build on its reputation for cut price groceries.

Devised by TBWA/London the strapline will take centerstage in a print campaign from today before appearing in a television campaign which will debut during Friday’s edition of The Big Fat Quiz of Everything show on Channel 4.

Each element will seek to reinforce the message that your stretched purse or wallet will go further when opened at Lidl by highlighting a comparable basket of produce used in the preparation of popular meals.

Read the original article here: The Drum

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