Consumers in the UK appear to have been spending in the shops this Christmas, despite their pessimism over the economy and uncertainty over their own financial circumstances, according to the latest GfK Consumer Confidence Index.
The overall index rose one point in December to -7, driven by a seven-point jump in the major purchase index – one of the five constituent parts of the total – which leapt from +5 to +12; that was also five points higher than the December 2015 major purchase index.
Data sourced from GfK, Marketing Week; additional content by Warc staff
Read the original article here: Warc
Rapier Blog 