Reebok’s current campaign line is ‘Be More Human’. What’s one of the most defining factors about being human? Humans aren’t perfect. Today, society demands perfection. The endless strive for perfection is one of the reasons why the majority of American’s are addicted to prescription drugs, why we, as a people, suffer from eating disorders along with other crippling mental health issues. This is because perfection can never be achieved – there is no such thing as perfection when it comes to us humans. We are fragile, we are damaged, we are flawed, we are human. The sooner a person stop striving for their unattainable version of perfection, the happier they will be.
In Reebok’s latest campaign, Ronda Rousey explains exactly why she doesn’t want to be perfect.
“Here’s the thing about being perfect:
Perfect never gets truly tested.
Perfect never gets to silence its critics.
Perfect never gets a shot at redemption.
So yeah, I’m fine not being perfect.”
This advert comes after Ronda’s ‘fall form grace’. She was once America’s sweetheart, her fans included Beyonce, Chris Pratt, Dwayne ‘The Rock’ Johnson and Shaq. She was the perfect role model. She was beautiful and she was a champion in her field. She received praise from everyone publication, which is quite the rarity for a MMA fighter. She, alone, managed to bring MMA to the mainstream, and she was unstoppable. That was until Holly Holm knocked her out with a head kick in the 59th second of the second round. This brutal beating meant that someone who was formerly America’s sweetheart became everyone’s punching bag. This context made this advert from Reebok even more poignant. She was beaten. She was shamed. And now she’s back.
In this advert Rousey was able to acknowledge her flaws and her failures and embrace it. If that doesn’t make you a role model, I don’t know that does.
Rapier Blog 