Pop, subcultures and the future of graphic design: an interview with Experimental Jetset

Forming in 1997 and united by a love of post-punk music and aesthetics, Amsterdam-based graphic design studio Experimental Jetset went on to become one of the most important and influential practices of the past 20 years. Even those outside of the graphic design bubble will have seen their work: this is the gang behind that oft-plagiarised John & Paul & Ringo & George T-shirt, set out in Helvetica and reinventing the band top in doing so. The three founding members Marieke Stolk, Erwin Brinkers and Danny van den Dungen took the studio’s name from 1994’s Sonic Youth album Experimental Jet Set, Trash and No Star (more on that story here), and those alternative pop culture references still loom large. Nearly two decades since forming, Experimental Jetset’s installation works and graphics have now been housed in the likes of the Stedelijk Museum, Centre Pompidou, Dutch Post Group and New York’s Whitney Museum of American Art.

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